Job Description

Position Overview

We are seeking a dynamic professional to develop and execute external communications, marketing and social media strategies that elevate the Scouting America brand and programs. This role is pivotal in driving engagement, participation, and revenue growth through innovative and data-driven approaches collaborating and brainstorming across the organization. The ideal candidate will be a creative and data-driven strategist to lead external communications and social media initiatives that inspire engagement, boost participation, and drive revenue growth.

The Supervisor, Communications Social Media reports to the Manager of Business Development.

Responsibilities

• Works with revenue generation leads to create communications and social media plans based on specific recommendations, connects with current and future customers, and increases program and brand visibility.
• Collaborates with cross-functional teams and departments to develop social media marketing campaigns.
• Plans, creates, publishes, and consistently shares new content. Sets and measures key performance indicators (KPI’s) for social media campaigns. Determines appropriate platforms and format to release content (e.g., print, web, mobile, etc.). Ensures on-time releases in accordance to established timetables.
• Manages and adheres to marketing budget, maintains cost control, and anticipates and adjusts budgets within financial guidelines and management oversight.
• Supervises, coaches, trains, develops, and evaluates the performance of staff. May lead and/or supervise volunteers, seasonal staff, and other external teams.
• Performs other job-related duties as assigned.

Competencies

• Knowledge of: Social media platforms and best practices across various channels (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn); digital marketing principles and campaign development; data analysis and reporting tools to track social media performance; content creation practices, including writing, editing, and graphic design.
• Skill in: Creating compelling and engaging social media content; organizing and prioritizing tasks and workflow efficiently; interpreting data to inform strategic decision-making; interpersonal communication to collaborate effectively with cross-functional teams; proficient use of social media management tools and platforms; motivating, coaching, and developing staff.
• Ability to: Develop engaging and successful social media campaigns that generate measurable results in terms of engagement, reach, and revenue; identify needs for improvement or enhancement in social media strategies and create solutions; manage multiple priorities under pressure; adapt to changing technology and consumer demand; present and explain complex concepts to stakeholders at all levels of the organization.

Qualifications

• Minimum of three (3) years of experience social media marketing and communications, preferably within a non-profit or similar organizational setting, including leading and supervising social media teams or individual staff members.
• Must pass a criminal history background check.

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