Job Description

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members at more than 1,300 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are seeking an individual to join our organization as a Sr. Associate, Social Media. The Sr. Associate, Social Media is responsible for driving The Aspen Group’s (TAG) executive-level social presence, leading content creation for our LinkedIn portfolio, and managing high-impact community engagement programs. This role blends creative storytelling, strategic thinking, and precise execution to ensure TAG’s social platforms inspire, inform, and connect with both internal and external audiences. The ideal candidate has deep experience in social content creation , executive-level brand management , reporting & paid boosting , and community engagement —with the ability to balance hands-on execution with strategic recommendations. This is a highly visible role that interacts with C-suite executives and cross-functional teams across the organization. This role reports into the Social Media Center of Excellence under the Sr. Manager of Social Media Enablement & Operations.

Key Responsibilities

Social Media Leadership

• Serve as the social media lead for TAG’s portfolio LinkedIn presence, managing strategy, execution, and performance.
• Develop and publish engaging, brand-aligned content tailored for executive and corporate audiences.
• Maintain a strong editorial voice and uphold a polished, professional brand presence.
• Partner with executives, marketing, and communications teams to align social strategy with organizational priorities.

Boosting & Paid Social Support

• Support boosting and paid promotion of social content for TAG across Meta, LinkedIn, and TikTok , including campaign setup, targeting, optimization, and performance monitoring.
• Collaborate with brand teams to identify high-value content for promotion and ensure ROI-driven ad spend.

Community Engagement – Recruitment Brands

• Oversee community engagement efforts for recruitment brands, including reactive responses, triage, proactive outreach, and surprise & delight initiatives.
• Manage response processes to ensure consistency, accuracy, and timeliness across platforms.

Reporting & Analytics

• Build and deliver weekly, monthly, quarterly, and ad hoc social media reports.
• Pull data from Sprout Social, Google Analytics , and other tools to craft actionable insights.
• Provide strategic recommendations based on performance metrics.

Advocacy & Brand Ambassadors

• Support employee advocacy and brand ambassador programs, ensuring brand consistency and engagement growth.
• Partner with HR, marketing, and leadership to expand advocacy reach and impact.

Qualifications & Skills

Experience

• Bachelor's Degree in Marketing required
• 3–5 years of experience in social media management .
• 3 years in content creation and strategy , with a proven portfolio.
• 3 years in community engagement and moderation.
• 3 years in reporting & analytics , familiar with Sprout Social and Google Analytics.
• Hands-on experience with Meta Ads Manager , TikTok Ads Manager , and LinkedIn campaign management , including boosting and paid campaigns.

Attributes

• Exceptional editorial and copywriting skills.
• Executive presence and professionalism when working with leadership teams.
• Highly detail-oriented, self-motivated, and deadline-driven.
• Strong organizational and time management skills.

Annual Pay Range: $64-68k

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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