Job Description

The Programmatic Activation Specialist role involves planning, launching, managing, and optimizing programmatic media campaigns. You will conduct detailed data analysis to evaluate campaign performance beyond basic metrics and guide decision-making processes. A solid understanding of display and video advertising is essential to deliver strategic campaigns that meet KPIs.

12 Month Contract

Hybrid to Culver City

Responsibilities:

• This role requires validating campaign effectiveness through strategic testing and providing compelling data-driven insights on the value of programmatic media buying.
• Expertise and ongoing education in biddable media platforms such as The Trade Desk and DV360, along with a comprehensive knowledge of the programmatic media landscape, are crucial.
• You will collaborate closely with programmatic channel leads, marketing strategists, media agencies, and data teams to manage end-to-end execution and performance of programmatic campaigns.
• Responsibilities include spotting trends, pacing campaigns effectively, and optimizing ongoing performance.
• Success in this role requires strong skills in data visualization, presentation, and communication, proficiency with tools like Excel, Tableau, and Keynote, and experience working within cross-functional teams. An understanding of marketing attribution, measurement, and challenges related to mobile in-app media buying is important.

Qualifications:

• A BS/BA degree and at least 3 years of media activation experience, with 4+ years in a digital media agency or demand-side platform preferred.
• Experience with DSP platforms, SSP and Ad Exchange platforms, private marketplace setup, and third-party brand safety providers is required.
• A passion for digital media and strategic media buying is essential.

Apply today!

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