Our client, a growing name in healthcare is seeking a Performance Media Manager. This is an ongoing freelance position (40 hours a week) that is hybrid in Orange County as needed.
You will be responsible for planning, executing and optimizing performance-driven marketing campaigns that generate qualified leads for our client's services.
Key Responsibilities:
• Lead Generation Planning: Develop and implement targeted paid media campaigns (e.g., PPC, social ads, programmatic) focused on acquiring high-quality leads interested in digital health products and booking appointments at physical locations. Be able to successfully develop and optimize a growth plan that leverages revenue-generating tactics, producing measurable results.
• Campaign Management: Manage end-to-end campaign setup, including audience targeting, creative development, bid management, and budget allocation across platforms like Google Ads, Facebook/Instagram, LinkedIn, and programmatic networks. Can successfully manage an agency partner but also be hands on with the campaign.
• Data-Driven Optimization: Continuously analyze campaign performance using analytics tools (e.g., Google Analytics, platform data and internal performance dashboards) to optimize for cost-per-lead (CPL), conversion rates, and appointment bookings.
• Audience Segmentation & Personalization: Leverage audience insights and behavioral data to refine targeting, create personalized experiences, and increase engagement and conversion likelihood.
• Budget & ROI Management: Monitor budgets and ensure efficient spend allocation to maximize return on ad spend (ROAS) and overall marketing ROI.
• Reporting & Insights: Provide regular performance reports and actionable insights to stakeholders to inform strategic decisions and improve future campaigns.
• Compliance & Brand Safety: Ensure all campaigns comply with healthcare advertising regulations and maintain brand reputation.
Key Skills & Experience:
• Proven experience managing paid media and marketing campaigns for health or related sectors, driving lead gen resulting in revenue.
• Strong analytical skills with understanding data, the opportunities and proficiency in marketing analytics tools and be able to identify opportunities and develop plans to drive leads.
• Focus on lead quality, appointment conversion, and measurable business outcomes.
Key areas include strong experience in performance marketing and media who is data-driven, with proven success is driving acquisition, leveraging revenue-generating tactics and producing measurable results. Digital experience is key.
Send your resume today!
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